You're running a business. Serving clients. Building product. Putting out fires.

You want to be showing up consistently on Instagram, Facebook or LinkedIn. You want to post Reels. Tell stories. Grow your audience. Attract the right people. Sell.

But content creation is exhausting when you’re doing it alone.

• You write a caption, delete it.
• You film a Reel, but never post it.
• You have a burst of ideas... then radio silence for two weeks.

You end up second-guessing every post. Wondering if it’s even worth it.

And when you're already wearing 6 hats as a founder, that kind of mental weight adds up fast.

You're surrounded by people who get it. You're finally building a content system that works—and every piece of content you share gets reviewed before it hits your real audience. That means stronger posts, better ideas, and way more confidence every time you hit publish.

You prep a Reel script, drop it in Slack, and get quick feedback before wasting an hour filming something that won’t land.

You know what works, what to avoid, and when to hit publish. You always have ideas at your fingertips—whether it's a prompt for a Reel, a headline for a carousel, or a hook for your next story.

You have momentum.

No more going quiet for 3 weeks. No more content guilt. No more guessing.

The Content Lab is our membership for solo founders who want to get better at content — and stop doing it alone.

It’s where you bring your ideas, drafts, and half-baked captions and get real feedback from people who actually know what they’re talking about.

That means:

• Weekly async feedback threads where you can submit Reels, carousels, captions or ideas for review by us (Mojca & Jure)
• Monthly live Q&A / hot seat call with feedback, idea sessions, and space to ask anything
• Slack community full of like-minded founders who also want to grow
• Constant idea drops, trend breakdowns, content reminders, and proven examples

You’ll stop creating in isolation. And start publishing with clarity, confidence, and consistency.

The Content Lab is designed for solo founders who want to:

• Post consistently but struggle to stay accountable
• Improve the quality of what they publish (without hiring a content strategist)
• Get expert eyes on their work before they hit "post"
• Learn what works without scrolling Instagram for 2 hours
• Consistently get ideas for new, high-quality content
• Turn content from a chore into a system

• Weekly feedback threads – Get your content reviewed by us before you post
• 1x/month live session – Ask questions, join a hot seat, and plan ahead
• Slack access – Drop your drafts, ask for help, and connect with other founders
• Content ideas, trend breakdowns & frameworks – So you're never out of ideas (or stuck in your head)
• Support & accountability – We're here to help you keep showing up

The Content Lab is a low-lift, high-impact membership designed to help you build consistency and clarity over time. It's the easiest way to get ongoing support from two content strategists (and business owners who are going through the same process as you are) without booking a full-blown consulting call.

€49/month or $499/year.
Cancel anytime.

You're already doing the hard part: running the business.

We can help you stop second-guessing, start showing up with clarity, and finally feel proud of the content you put out. No more spinning your wheels. No more wondering what to post. Just real feedback, better ideas, and a growing sense of momentum every week.

Join The Content Lab, get the feedback you need, and start building the content habit that actually moves the needle.

Limited spots available. We review every application to make sure it’s a good fit. If we're not a good fit, you'll be fully refunded immediately.