Want to know what your content's actually doing for your brand? Look at your last 10 posts.
Open Instagram. Scroll back.
Those posts say something to your audience whether you planned it or not. The only question: what story are they telling?
And is that story helping your business or just taking up space?
1. If Every Post Looks the Same … You're Forgettable
Same product angle. Same caption structure. Same energy.
"On-brand?" Sure. Invisible? Absolutely.
When you use the same angles, the same designs post after post, people become content-blind to your content. Nothing surprises them anymore. And nothing fresh means nothing registers.
You think you're consistent, but in reality: if nothing stands out, nothing sticks.
→ Try this now: Check your last 10 posts. How many would you actually stop for if they weren't yours? How could you make them better to change that?
2. If None of Them Ask for Action … You're Leaving Money on the Table
We see it all the time: Brands publish 10 gorgeous posts per week, but none have invitations to engage, click, buy, or reply.
Then brands wonder why growth stalled, why they're not getting the engagement they crave for.
Not every post needs a hard sell—but if none point toward a next step, you've built a road to nowhere.
→ Try this now: Of your last 10 posts, how many gave people something to do? Less than 3? You've got a passive content machine. Next time, finish your reel with: "What's your favorite? Let me know in the comment below."
3. If You Don't Know the Point of Each Post … Neither Does Your Audience
Every post needs a job. That might be building trust with your audience. Maybe it's to start a conversation. Sell something. Or get your post shared across the platform.
If your only goal was "post something," you're burning resources.
→ Try this now: Write down what each of your last 10 posts was supposed to accomplish. Stumbling? You're creating without strategy. Next time, create a plan and give each post a specific job.
4. If They're All About You … You're Not Building Connection
Your brand isn't the hero—your audience is.
Even still, most feeds read like companies talking to themselves.
10 posts about your product, your team, your process? That's a monologue, not a conversation.
Instead, talk about what your audience gains when they buy your product. How do you help them achieve that life, that dream?
→ Try this now: Count how many of your last 10 posts start with "we" or "our." Then ask: what's actually in it for the person reading? Change that in the posts you'll be publishing next week and see your engagement shift upwards.
5. If They're Not Aligned With Business Goals … You're Just Making Noise
Likes are cute, but guess what's better? Sales.
Launching something? Hiring? Opening a location? Running lead gen? Your content should reflect that.
Too many brands post on autopilot, forgetting to sync content with what actually moves the needle that month.
→ Try this now: What are your 1-2 biggest business priorities right now? Do your last 10 posts back that up? If not -- have your future 10 posts change that.
A 10-Post Review Can Change Your Whole Strategy
Do the audit for your social media. Seriously.
You'll spot patterns—what works, what's off, what needs fixing. You'll quit guessing and start building with purpose.
At Super Spicy Media, this is where we start with every client. We analyze what the last 10 posts reveal—then build better from there.
Want the Fast Version?
🔥 Grab a Spicy Take We'll review your last 10 posts and send a no-bullshit Loom with:
- What to kill
- What to fix
- What to double down on
🧭 Or go deeper with a Strategy Reset A 30-day roadmap connecting content to actual business goals—mapped out for your team, ready to execute.
You don't need more posts. You need smarter posts.
Start with the last 10.
