It’s official, Meerkat is a thing now. Many big brands have already been using it, getting great results from it. If you haven’t tried it already, you definitely should. And if you’re out of ideas how, here are some tips.

1. Sneak Peek

Are you working on something new? That can be a new product, campaign, anything your users might be interested in. Schedule a stream, show them what you’re working on!

Getting them on board, showing them sneak peeks of that shiny new thing is a great way to create a group of loyal advocates of the brand. And trust me, those are the most valuable.

2. Behind The Scenes

People absolutely love behind the scenes footage. Take advantage of this and show your fans things they can’t see otherwise. Make it special and exclusive. It will take you a long way!

3. Ask Me Anything Sessions

I’m 100% sure your fans are genuinely interested in your work and would like to ask you some questions about it. Honestly, how many times do they get the chance to do that? Create the chance. Schedule a AMA session on Meerkat and let them ask via comments. It’s a great way to improve your engagement rate on Twitter and connect with your audience at the same time.


4. Launch Campaigns

You can launch whole advertising campaigns over Meerkat! Meerkat is such a great medium for getting your message across or launch creative awareness campaigns. It offers such a wide spectrum of ideas I already have a few in mind for my clients!

5. Frequent Updates

Keep your followers in a loop. Make frequent updates about what you’re up to, what’s the progress on that thing. Make them feel like they’re a part of your brand/company. We live in a hyperconnected world. Make the best out of it.

I’d love to hear more ideas from you! Leave them in a comment!

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