When I started my business, I had absolutely no idea what I was doing. I was experimenting with different approaches, learning a ton about different aspects of the business.
Same happened when it came to creating my personal brand on social media and leveraging that for growing my business. I tried different things — from automating my whole Twitter profile, to using a bunch of hashtags to drive traffic. (Newsflash: Both of those experiments failed.)
But as I was starting out I got stuck on one question, one dilemma. And by talking to a bunch of you, I found out I wasn’t the only one struggling with this. A lot of you have been stumbling at the same question:
Do I create a separate social media account for my business? Or do I run everything under my personal name?
Let’s put this case to rest once and for all.