Let’s get personal …

“So … how long have you been singing for?”

A week or two ago I was a guest on another podcast, and at the end of the podcast the interviewer asked me this question. Definitely not something I expected. He really did his homework!

A few years back I wanted to be a singer. I started singing when I was a kid, and later on even attended singing lessons. I was in a few bands, performing all around town.

Good ol’ times.

This was one of those questions that caught me off guard.

Not like the question I get asked a lot. And the question I want to address today:

“What’s the #1 thing people should be doing on Facebook, but aren’t?”

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Out of ideas for social media content?

Yep, I hear ya. Social media can be overwhelming. With all the work you have, how can you continually produce excellent content for your social media channels?

And as you know, you need great content if you want to get some tangible results from your actions. You don’t want to be doing social media just for the sake of doing it, right?

If you’re not regularly present in user’s timelines with excellent content … well, it’s like you don’t even exist. You can kiss new social media leads and conversions goodbye. But don’t kiss it goodbye just yet. I have a solution.

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Everything starts with an audience

I recently got invited to work on a great project with lots of potential. I sent out an invoice and immediately after it got paid, I got down to work.

The first thing I did was a quick social media teardown. I always do that at the beginning, before I get totally entangled with the project. I need to be able to look at clients’ social media communication from a stranger’s perspective. Someone who knows nothing or very little about the project.

The teardown results were pretty usual, something I’m totally used to:

  • Client lacked a common line in their communication; they were all over the place.
  • Instead of focusing on the audience and giving them value, they focused on themselves and were overly promotional.
  • Photos weren’t of right dimensions.
  • They violated some Facebook’s policies, and that lowered their Page Ranking.
  • I could go on, but you get it.

But … something was off. More than ever before.

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