Facebook Ad Optimization: You’re doing it wrong!

Successful Facebook Ad Optimization is something totally different than you think.

When asked about the Facebook Ad Optimization, most people first think of analysis and breaking down the data.

But successful (!) Facebook Ad Optimization doesn’t start with analysis. It rather begins waaay earlier, before even launching your first actual Facebook Ad Campaign.

 

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Are you using Lookalike Audiences properly?

If you want to make it work, your Facebook Advertising knowledge needs constant updating.

It’s not like learning how to make damn good coffee. You can learn it once, practice it for a little while, and then stick to that. Maybe you’ll make minimal improvements over the course of several years, but the general principle of making good coffee will never change.

But with Facebook, it’s different.

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