How to transform your bored audience into raving fans?

I like attending good conferences. It’s not that I’m a passionate conference goer, but I do like learning from incredible people that have grown envy-worthy businesses.

The one thing I also love about conferences are the chats I usually have with other attendees. It’s unbelievable how much you can learn by listening and asking a couple of in-depth questions.

But here’s what happened to me one time at a conference.

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Best Instagram Hashtags

100+ Best Instagram Hashtags [FREEBIE]

What’s the fastest way of getting new likes and followers on Instagram organically? Hashtags.

It’s no secret anymore that hashtags are an incredibly effective way of getting more exposure.

That said, there are a couple of rules you should follow when using hashtags to grow your Instagram audience and increase your likes.

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social media for b2b

Social Media for B2B

Finally! Just a couple of hours ago I finished outlining my talks for two conferences I’ll be speaking at this season, first one being in the United States and the second one in Sweden.

Those outlines are usually the hardest part of planning a talk, and I’m finally starting to feel the excitement of delivering so much value to the audience.

But no matter how well-structured your talk is and how detailed your knowledge about the audience is, people will be left with burning questions at the end of your presentation. That’s perfectly natural as the tactics you describe usually apply to different businesses in a different way.

I still remember this guy from Double Your Freelancing Conference last September that came up to me right after my talk. I already answered a bunch of questions on stage, but he needed me to make something clear for him.

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Advertising — which platform to begin with?

When you want to reach an audience that was pretty much unreachable to your business before, you turn to social media advertising. When you exhaust your audience and want to get closer to new group of people for a minimum price, social media advertising is the answer.

Social media advertising is incredibly effective when infiltrating into new groups of people, spreading value and bringing your target audience closer to you with every step.

But it’s not as easy as it sounds. Not even at the beginning.

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Out of ideas for social media content?

Yep, I hear ya. Social media can be overwhelming. With all the work you have, how can you continually produce excellent content for your social media channels?

And as you know, you need great content if you want to get some tangible results from your actions. You don’t want to be doing social media just for the sake of doing it, right?

If you’re not regularly present in user’s timelines with excellent content … well, it’s like you don’t even exist. You can kiss new social media leads and conversions goodbye. But don’t kiss it goodbye just yet. I have a solution.

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Everything starts with an audience

I recently got invited to work on a great project with lots of potential. I sent out an invoice and immediately after it got paid, I got down to work.

The first thing I did was a quick social media teardown. I always do that at the beginning, before I get totally entangled with the project. I need to be able to look at clients’ social media communication from a stranger’s perspective. Someone who knows nothing or very little about the project.

The teardown results were pretty usual, something I’m totally used to:

  • Client lacked a common line in their communication; they were all over the place.
  • Instead of focusing on the audience and giving them value, they focused on themselves and were overly promotional.
  • Photos weren’t of right dimensions.
  • They violated some Facebook’s policies, and that lowered their Page Ranking.
  • I could go on, but you get it.

But … something was off. More than ever before.

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Instagram Now With Landscape and Portrait Images

“Wow! This landscape photo really turned out great! Can’t wait to upload it on Instagram!” Have you ever been in situation like this before? I know a lot of Instagrammers that have been but solved the problem in their own way. Usually with that awkward white border on the photos. But because the landscape and portrait photos were gaining in popularity over the last year, Instagram decided to make a change and support that formats as well!

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5 Best Tools for Social Media Management

Social media management isn’t easy. It’s hard to stay completely organised when there are so many social media channels you must keep track of, so many updates you must post, a lot of content to create … Becoming totally organised, productive and efficient requires some initial work, but it can be done. So save yourself some time and nerves with these 5 awesome tools that will help you combat that unorganised mess and make social media management a great and effective thing to do.

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