No, you won’t get better at Facebook Ads in 2017

It’s around 11 AM, my bag is ready, I’ve taken my first few sips of the new pre-workout blend I recently bought (so tasty, yum!), and I’m halfway through the door.

This is how my Monday, Tuesday, Thursday, Friday, and Sunday starts. You’re right; I go to the gym 5x/week for a few years now. And I love every second of it.

I haven’t taken a good photo of my progress for months now, but here’s one from 1.5 years ago:

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Facebook Algorithm: Should you be worried?

I could easily compare my summer to a busy street in the middle of the day. A little bit hectic and lots of work to do, but if you like that kind of vibe, you end up enjoying it.

Nonetheless, I needed some time off. Speaking at conferences, an incredible amount of client work, client onboarding, and launching your own products does take its toll. So I spent this weekend in Switzerland on an event called Cars & Coffee Lugano, but we extended our stay a little bit and enjoyed our time in this beautiful hotel with gorgeous spa.

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social media for b2b

Social Media for B2B

Finally! Just a couple of hours ago I finished outlining my talks for two conferences I’ll be speaking at this season, first one being in the United States and the second one in Sweden.

Those outlines are usually the hardest part of planning a talk, and I’m finally starting to feel the excitement of delivering so much value to the audience.

But no matter how well-structured your talk is and how detailed your knowledge about the audience is, people will be left with burning questions at the end of your presentation. That’s perfectly natural as the tactics you describe usually apply to different businesses in a different way.

I still remember this guy from Double Your Freelancing Conference last September that came up to me right after my talk. I already answered a bunch of questions on stage, but he needed me to make something clear for him.

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Facebook Ads: 5 massive lies revealed

A friend of mine sent me this provocative Reddit post about a week ago. My eyes almost popped out of my skull because I rolled them so hard.

TLDR: A user called Dontbromebrah (I love his name btw) is telling people how to achieve the mythical 1 cent FB Ad clicks. That means you can create an ad and pay just 1 cent (or less!) for a click. I mean, it makes perfect sense, right? No matter what it is, we all want the best for the least amount of money. “1 cent Facebook Ad Clicks? WOAAAAH, where do I sign up?”

STOP RIGHT THERE. This sounds too good to be true, right? Trust me when I tell you that if you’re thinking of trying this yourself, you’re in it for a wiiild ride. And by wild I mean unpleasant and money-losing ride. Bear with me.

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Facebook reach low

Why Is Your Facebook Reach Low?

You have a social media strategy. You prepare specific posts you’ll publish on your Facebook page. You’re ready to go and you have a great feeling about yourself. You publish your Facebook post and … nothing happens. The reach is so low you don’t want to talk about it. What’s the matter? Is this the case of Facebook killing organic reach? What should you do?

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