Are you using Lookalike Audiences properly?

If you want to make it work, your Facebook Advertising knowledge needs constant updating.

It’s not like learning how to make damn good coffee. You can learn it once, practice it for a little while, and then stick to that. Maybe you’ll make minimal improvements over the course of several years, but the general principle of making good coffee will never change.

But with Facebook, it’s different.

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Facebook Algorithm: Should you be worried?

I could easily compare my summer to a busy street in the middle of the day. A little bit hectic and lots of work to do, but if you like that kind of vibe, you end up enjoying it.

Nonetheless, I needed some time off. Speaking at conferences, an incredible amount of client work, client onboarding, and launching your own products does take its toll. So I spent this weekend in Switzerland on an event called Cars & Coffee Lugano, but we extended our stay a little bit and enjoyed our time in this beautiful hotel with gorgeous spa.

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