Are you using Lookalike Audiences properly?

If you want to make it work, your Facebook Advertising knowledge needs constant updating.

It’s not like learning how to make damn good coffee. You can learn it once, practice it for a little while, and then stick to that. Maybe you’ll make minimal improvements over the course of several years, but the general principle of making good coffee will never change.

But with Facebook, it’s different.

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Let’s get personal …

“So … how long have you been singing for?”

A week or two ago I was a guest on another podcast, and at the end of the podcast the interviewer asked me this question. Definitely not something I expected. He really did his homework!

A few years back I wanted to be a singer. I started singing when I was a kid, and later on even attended singing lessons. I was in a few bands, performing all around town.

Good ol’ times.

This was one of those questions that caught me off guard.

Not like the question I get asked a lot. And the question I want to address today:

“What’s the #1 thing people should be doing on Facebook, but aren’t?”

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No, you won’t get better at Facebook Ads in 2017

It’s around 11 AM, my bag is ready, I’ve taken my first few sips of the new pre-workout blend I recently bought (so tasty, yum!), and I’m halfway through the door.

This is how my Monday, Tuesday, Thursday, Friday, and Sunday starts. You’re right; I go to the gym 5x/week for a few years now. And I love every second of it.

I haven’t taken a good photo of my progress for months now, but here’s one from 1.5 years ago:

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A story about my ripped jeans … and targeting

A few weeks ago I bought myself a nail polish in the color of our car. Yes, I am that crazy, you better believe it.

I wanted to take it a step further as I always do. So I went to the store to buy a Matte Top Coat just to complement the beautiful color of my nails. Found the Top Coat in under 10 minutes (RECORD!) and I was off.

Just as I was leaving the store, there was a man standing in front of it and giving away some pamphlets to everyone. And I mean everyone.

What was going on? And what has this to do with…targeting?

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Which Facebook posts to boost?

Let’s play a game.

You have two Facebook posts. One is incredibly popular, and it got you 5x more likes and comments than other posts.

The other one is failing miserably. You’ve put great effort into it. You were sure this is the real deal but for some reason it didn’t bring you any likes or comments.

The first post reached a solid amount of your Facebook fans, you really can’t complain.

The second post … not so much. You barely reached a small fraction of your audience.

In which one of these posts should you invest into? What’s the best step you can take here?

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Advertising — which platform to begin with?

When you want to reach an audience that was pretty much unreachable to your business before, you turn to social media advertising. When you exhaust your audience and want to get closer to new group of people for a minimum price, social media advertising is the answer.

Social media advertising is incredibly effective when infiltrating into new groups of people, spreading value and bringing your target audience closer to you with every step.

But it’s not as easy as it sounds. Not even at the beginning.

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Everything you should know about Facebook’s Lead Ads before you get started

Facebook’s Lead Ads recently became available through their Advertising Manager tool. Before that, you could only access this feature through Power Editor, which is painful to use, especially if you’re just starting with Facebook Ads.

Life’s too short to use tools with a horrible user interface.

That new update brought hordes of people knocking on Facebook’s door, eager to try these lead ads out.

If you’re one of those people, here’s everything you should know about Facebook Lead Ads before you get started.

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