Are you using Lookalike Audiences properly?

If you want to make it work, your Facebook Advertising knowledge needs constant updating.

It’s not like learning how to make damn good coffee. You can learn it once, practice it for a little while, and then stick to that. Maybe you’ll make minimal improvements over the course of several years, but the general principle of making good coffee will never change.

But with Facebook, it’s different.

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Let’s get personal …

“So … how long have you been singing for?”

A week or two ago I was a guest on another podcast, and at the end of the podcast the interviewer asked me this question. Definitely not something I expected. He really did his homework!

A few years back I wanted to be a singer. I started singing when I was a kid, and later on even attended singing lessons. I was in a few bands, performing all around town.

Good ol’ times.

This was one of those questions that caught me off guard.

Not like the question I get asked a lot. And the question I want to address today:

“What’s the #1 thing people should be doing on Facebook, but aren’t?”

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No, you won’t get better at Facebook Ads in 2017

It’s around 11 AM, my bag is ready, I’ve taken my first few sips of the new pre-workout blend I recently bought (so tasty, yum!), and I’m halfway through the door.

This is how my Monday, Tuesday, Thursday, Friday, and Sunday starts. You’re right; I go to the gym 5x/week for a few years now. And I love every second of it.

I haven’t taken a good photo of my progress for months now, but here’s one from 1.5 years ago:

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Goodbye, 2016.

Can you believe it? Can you believe that we’re this close to closing another chapter and kissing 2016 goodbye?

If I had a billion dollars on my account, I swear I would invest it in developing a device that slows down time. Maybe not all of my money though, I would definitely buy at least 50 different onesies first.

Joke aside, 2016 was over quickly. And I cannot help myself with reflecting back on it and already make plans for 2017.

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Facebook Algorithm: Should you be worried?

I could easily compare my summer to a busy street in the middle of the day. A little bit hectic and lots of work to do, but if you like that kind of vibe, you end up enjoying it.

Nonetheless, I needed some time off. Speaking at conferences, an incredible amount of client work, client onboarding, and launching your own products does take its toll. So I spent this weekend in Switzerland on an event called Cars & Coffee Lugano, but we extended our stay a little bit and enjoyed our time in this beautiful hotel with gorgeous spa.

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Which Facebook posts to boost?

Let’s play a game.

You have two Facebook posts. One is incredibly popular, and it got you 5x more likes and comments than other posts.

The other one is failing miserably. You’ve put great effort into it. You were sure this is the real deal but for some reason it didn’t bring you any likes or comments.

The first post reached a solid amount of your Facebook fans, you really can’t complain.

The second post … not so much. You barely reached a small fraction of your audience.

In which one of these posts should you invest into? What’s the best step you can take here?

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How to transform your bored audience into raving fans?

I like attending good conferences. It’s not that I’m a passionate conference goer, but I do like learning from incredible people that have grown envy-worthy businesses.

The one thing I also love about conferences are the chats I usually have with other attendees. It’s unbelievable how much you can learn by listening and asking a couple of in-depth questions.

But here’s what happened to me one time at a conference.

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4,200% Facebook audience growth in 1 day

The frustration that usually comes with growing your Facebook audience is incredible. And I get it. When Facebook Page Likes are coming in one a day (or sometimes not even that), it feels like a never-ending drought.

But there’s a solution to everything. Well, usually it is. There’s still no solution for my obsession with onesies and willingness to spend hundreds for them.

But there is definitely a solution for the frustration you’ve been experiencing when trying to grow your Facebook Page.

Last week I experimented with an incredible hack not many people even know about. And the results were fascinating.

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