Are you using Lookalike Audiences properly?

If you want to make it work, your Facebook Advertising knowledge needs constant updating.

It’s not like learning how to make damn good coffee. You can learn it once, practice it for a little while, and then stick to that. Maybe you’ll make minimal improvements over the course of several years, but the general principle of making good coffee will never change.

But with Facebook, it’s different.

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A story about my ripped jeans … and targeting

A few weeks ago I bought myself a nail polish in the color of our car. Yes, I am that crazy, you better believe it.

I wanted to take it a step further as I always do. So I went to the store to buy a Matte Top Coat just to complement the beautiful color of my nails. Found the Top Coat in under 10 minutes (RECORD!) and I was off.

Just as I was leaving the store, there was a man standing in front of it and giving away some pamphlets to everyone. And I mean everyone.

What was going on? And what has this to do with…targeting?

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