So, what’s the deal with hashtags in a comment? Why do brands and users do that? Is there a reason behind it? These are some questions that might be bugging you and you’re not the only one. Here’s a short explanation on why and which occasions should you post hashtags in a comment.
But what about hashtags in comments? Why do some brands and users put them there?
Instagram hashtags in comments
Hashtags in a comment have the exact same function as those in a photo description. They are discoverable for people searching that same hashtags. So if you post a photo with a normal photo description and later put the important hashtags in a comment it is as if you’re posting a photo with that same hashtags in a photo description.
So when should you post hashtags in a comment?
Ah, here’s when! Can you imagine a brand posting an Instagram photo with 30 hashtags in a photo description on a Facebook page? Or on Twitter? It looks ridiculous!
The bottom line: You should definitely post hashtags in a comment section when you use multiple hashtags for reaching a broader audience. Keep your photo description as clean as possible and rather exploit the power of Instagram hashtags in a comment section. This is much easier on the eye when it comes to sharing those same photos on other social media, such as Facebook or Twitter.
By the way, do you know that Instagram made switching between multiple Instagram accounts easier?