3 pillars every successful social media strategy has

Can you imagine having access to s step-by-step blueprint on how to build a million-dollar business? Seriously, imagine that right now.

I mean, that sure comes with its downsides, but … heck, the majority of people would take that in a heartbeat.

Sure beats the never-ending pursuit of success while not even knowing if you’re close to the finish line. Or if there even is a finish line for that matter.

But the thing is, while there may not be a blueprint for building a million-dollar business, there is a social media blueprint that ensures an improvement of your engagement rate. Better yet, it guarantees more clients and prospects.

And it starts with 3 pillars.

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How to transform your bored audience into raving fans?

I like attending good conferences. It’s not that I’m a passionate conference goer, but I do like learning from incredible people that have grown envy-worthy businesses.

The one thing I also love about conferences are the chats I usually have with other attendees. It’s unbelievable how much you can learn by listening and asking a couple of in-depth questions.

But here’s what happened to me one time at a conference.

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Advertising — which platform to begin with?

When you want to reach an audience that was pretty much unreachable to your business before, you turn to social media advertising. When you exhaust your audience and want to get closer to new group of people for a minimum price, social media advertising is the answer.

Social media advertising is incredibly effective when infiltrating into new groups of people, spreading value and bringing your target audience closer to you with every step.

But it’s not as easy as it sounds. Not even at the beginning.

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Twitter Strategy in 60 minutes

Let’s start with a story. Because stories are awesome.

A few years ago I got fired from an advertising agency I worked at. We didn’t get along; my mindset was totally different from theirs. Our paths just went into different directions.

But still, I was warm and fuzzy there. I didn’t need to look for clients. I didn’t need to think about business growth. They brought everything on a platter. I just did my work, and that was it.

But then that day came. They called me in the conference room and told me the news. I saw it coming, but hey, no one’s ready for this.

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Out of ideas for social media content?

Yep, I hear ya. Social media can be overwhelming. With all the work you have, how can you continually produce excellent content for your social media channels?

And as you know, you need great content if you want to get some tangible results from your actions. You don’t want to be doing social media just for the sake of doing it, right?

If you’re not regularly present in user’s timelines with excellent content … well, it’s like you don’t even exist. You can kiss new social media leads and conversions goodbye. But don’t kiss it goodbye just yet. I have a solution.

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3 must-have social media tools

If I can tell you one characteristic about social media industry is that it’s obsessed with tools. Content scheduling, automating, audience analytics, cross-posting, you name it. You have a general problem? There’s a pretty good chance you’ll find a tool that fixes it.

I’m going to go even deeper and say that social media industry is too obsessed with tools. Instead of focusing on the problem at hand and improving their social media presence, people like to do the exact opposite and heal their souls with fancy social media tools.

I’m not saying tools that make our lives easier shouldn’t have a place in our day-to-day processes. They just shouldn’t be used as a band-aid to put over some wounds we have from dealing with problems that go deeper from ‘when to post on social media’.

So which tools you should really use?

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Everything starts with an audience

I recently got invited to work on a great project with lots of potential. I sent out an invoice and immediately after it got paid, I got down to work.

The first thing I did was a quick social media teardown. I always do that at the beginning, before I get totally entangled with the project. I need to be able to look at clients’ social media communication from a stranger’s perspective. Someone who knows nothing or very little about the project.

The teardown results were pretty usual, something I’m totally used to:

  • Client lacked a common line in their communication; they were all over the place.
  • Instead of focusing on the audience and giving them value, they focused on themselves and were overly promotional.
  • Photos weren’t of right dimensions.
  • They violated some Facebook’s policies, and that lowered their Page Ranking.
  • I could go on, but you get it.

But … something was off. More than ever before.

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