4,200% Facebook audience growth in 1 day

The frustration that usually comes with growing your Facebook audience is incredible. And I get it. When Facebook Page Likes are coming in one a day (or sometimes not even that), it feels like a never-ending drought.

But there’s a solution to everything. Well, usually it is. There’s still no solution for my obsession with onesies and willingness to spend hundreds for them.

But there is definitely a solution for the frustration you’ve been experiencing when trying to grow your Facebook Page.

Last week I experimented with an incredible hack not many people even know about. And the results were fascinating.

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Advertising — which platform to begin with?

When you want to reach an audience that was pretty much unreachable to your business before, you turn to social media advertising. When you exhaust your audience and want to get closer to new group of people for a minimum price, social media advertising is the answer.

Social media advertising is incredibly effective when infiltrating into new groups of people, spreading value and bringing your target audience closer to you with every step.

But it’s not as easy as it sounds. Not even at the beginning.

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Everything you should know about Facebook’s Lead Ads before you get started

Facebook’s Lead Ads recently became available through their Advertising Manager tool. Before that, you could only access this feature through Power Editor, which is painful to use, especially if you’re just starting with Facebook Ads.

Life’s too short to use tools with a horrible user interface.

That new update brought hordes of people knocking on Facebook’s door, eager to try these lead ads out.

If you’re one of those people, here’s everything you should know about Facebook Lead Ads before you get started.

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Out of ideas for social media content?

Yep, I hear ya. Social media can be overwhelming. With all the work you have, how can you continually produce excellent content for your social media channels?

And as you know, you need great content if you want to get some tangible results from your actions. You don’t want to be doing social media just for the sake of doing it, right?

If you’re not regularly present in user’s timelines with excellent content … well, it’s like you don’t even exist. You can kiss new social media leads and conversions goodbye. But don’t kiss it goodbye just yet. I have a solution.

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3 must-have social media tools

If I can tell you one characteristic about social media industry is that it’s obsessed with tools. Content scheduling, automating, audience analytics, cross-posting, you name it. You have a general problem? There’s a pretty good chance you’ll find a tool that fixes it.

I’m going to go even deeper and say that social media industry is too obsessed with tools. Instead of focusing on the problem at hand and improving their social media presence, people like to do the exact opposite and heal their souls with fancy social media tools.

I’m not saying tools that make our lives easier shouldn’t have a place in our day-to-day processes. They just shouldn’t be used as a band-aid to put over some wounds we have from dealing with problems that go deeper from ‘when to post on social media’.

So which tools you should really use?

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Everything starts with an audience

I recently got invited to work on a great project with lots of potential. I sent out an invoice and immediately after it got paid, I got down to work.

The first thing I did was a quick social media teardown. I always do that at the beginning, before I get totally entangled with the project. I need to be able to look at clients’ social media communication from a stranger’s perspective. Someone who knows nothing or very little about the project.

The teardown results were pretty usual, something I’m totally used to:

  • Client lacked a common line in their communication; they were all over the place.
  • Instead of focusing on the audience and giving them value, they focused on themselves and were overly promotional.
  • Photos weren’t of right dimensions.
  • They violated some Facebook’s policies, and that lowered their Page Ranking.
  • I could go on, but you get it.

But … something was off. More than ever before.

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Facebook Ads: 5 massive lies revealed

A friend of mine sent me this provocative Reddit post about a week ago. My eyes almost popped out of my skull because I rolled them so hard.

TLDR: A user called Dontbromebrah (I love his name btw) is telling people how to achieve the mythical 1 cent FB Ad clicks. That means you can create an ad and pay just 1 cent (or less!) for a click. I mean, it makes perfect sense, right? No matter what it is, we all want the best for the least amount of money. “1 cent Facebook Ad Clicks? WOAAAAH, where do I sign up?”

STOP RIGHT THERE. This sounds too good to be true, right? Trust me when I tell you that if you’re thinking of trying this yourself, you’re in it for a wiiild ride. And by wild I mean unpleasant and money-losing ride. Bear with me.

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