Facebook Ad Optimization: You’re doing it wrong!

Successful Facebook Ad Optimization is something totally different than you think.

When asked about the Facebook Ad Optimization, most people first think of analysis and breaking down the data.

But successful (!) Facebook Ad Optimization doesn’t start with analysis. It rather begins waaay earlier, before even launching your first actual Facebook Ad Campaign.

 

Continue Reading

Are you using Lookalike Audiences properly?

If you want to make it work, your Facebook Advertising knowledge needs constant updating.

It’s not like learning how to make damn good coffee. You can learn it once, practice it for a little while, and then stick to that. Maybe you’ll make minimal improvements over the course of several years, but the general principle of making good coffee will never change.

But with Facebook, it’s different.

Continue Reading

Let’s get personal …

“So … how long have you been singing for?”

A week or two ago I was a guest on another podcast, and at the end of the podcast the interviewer asked me this question. Definitely not something I expected. He really did his homework!

A few years back I wanted to be a singer. I started singing when I was a kid, and later on even attended singing lessons. I was in a few bands, performing all around town.

Good ol’ times.

This was one of those questions that caught me off guard.

Not like the question I get asked a lot. And the question I want to address today:

“What’s the #1 thing people should be doing on Facebook, but aren’t?”

Continue Reading

No, you won’t get better at Facebook Ads in 2017

It’s around 11 AM, my bag is ready, I’ve taken my first few sips of the new pre-workout blend I recently bought (so tasty, yum!), and I’m halfway through the door.

This is how my Monday, Tuesday, Thursday, Friday, and Sunday starts. You’re right; I go to the gym 5x/week for a few years now. And I love every second of it.

I haven’t taken a good photo of my progress for months now, but here’s one from 1.5 years ago:

Continue Reading

A story about my ripped jeans … and targeting

A few weeks ago I bought myself a nail polish in the color of our car. Yes, I am that crazy, you better believe it.

I wanted to take it a step further as I always do. So I went to the store to buy a Matte Top Coat just to complement the beautiful color of my nails. Found the Top Coat in under 10 minutes (RECORD!) and I was off.

Just as I was leaving the store, there was a man standing in front of it and giving away some pamphlets to everyone. And I mean everyone.

What was going on? And what has this to do with…targeting?

Continue Reading

3 pillars every successful social media strategy has

Can you imagine having access to s step-by-step blueprint on how to build a million-dollar business? Seriously, imagine that right now.

I mean, that sure comes with its downsides, but … heck, the majority of people would take that in a heartbeat.

Sure beats the never-ending pursuit of success while not even knowing if you’re close to the finish line. Or if there even is a finish line for that matter.

But the thing is, while there may not be a blueprint for building a million-dollar business, there is a social media blueprint that ensures an improvement of your engagement rate. Better yet, it guarantees more clients and prospects.

And it starts with 3 pillars.

Continue Reading

Facebook Algorithm: Should you be worried?

I could easily compare my summer to a busy street in the middle of the day. A little bit hectic and lots of work to do, but if you like that kind of vibe, you end up enjoying it.

Nonetheless, I needed some time off. Speaking at conferences, an incredible amount of client work, client onboarding, and launching your own products does take its toll. So I spent this weekend in Switzerland on an event called Cars & Coffee Lugano, but we extended our stay a little bit and enjoyed our time in this beautiful hotel with gorgeous spa.

Continue Reading

Which Facebook posts to boost?

Let’s play a game.

You have two Facebook posts. One is incredibly popular, and it got you 5x more likes and comments than other posts.

The other one is failing miserably. You’ve put great effort into it. You were sure this is the real deal but for some reason it didn’t bring you any likes or comments.

The first post reached a solid amount of your Facebook fans, you really can’t complain.

The second post … not so much. You barely reached a small fraction of your audience.

In which one of these posts should you invest into? What’s the best step you can take here?

Continue Reading